
Today we are launching our new Shecco brand. So why am I focusing on CO2 Patents in this blog entry? Since leaving Norsk Hydro in early 2007, Shecco has been a fully independent company, free from all CO2 Patents. This was our condition so that we could be free to work with everyone within the field of CO2 Technology. A perfect example of this being the R744.com internet platform.
But even today we still get comments and questions about ‘CO2 Patents’. Probably, also next week at the Gustav Lorentzen conference in Copenhagen.
So let me take this opportunity with the re-Branding of Shecco to make clear that for over a year now Shecco has been solely a Marketing and Communications consultancy, working exclusively with CO2 Technology.
Our approach being that ‘engineering is not enough’, that marketing services are also needed to promote new climate friendly solutions. Since there are always barriers in place from incumbents and older technologies.
The re-Branding of Shecco is simply a reflection of this new Shecco. Importantly, however, what we have realized over the last few years is that the opportunities and challenges CO2 Technology has faced in heating and cooling markets worldwide are very similar for other climate friendly solutions.
Now given our experience and know how in helping promote new alternative solutions, we believe that there are similar needs elsewhere within the larger family of natural refrigerants, within Carbon Trading for CDM projects and next generation cars.
Our core remains CO2 Technology, but as with any marketing minded company wanting to grow we constantly look for new needs in new markets to meet with our tailor-made services. The new Shecco brand will give us the flexibility to meet these growing needs.
More about these news areas of focus will follow over the coming weeks and months.
Don’t hesitate to write to me should you have any questions.
Regards