Market development company shecco has launched the latest edition of its series of freely downloadable GUIDEs, the “GUIDE 2013: Natural Refrigerants – Market Growth for North America”. Analysing the very latest market trends and data for North America regarding the uptake of the natural working fluids CO2, ammonia, the group of hydrocarbons, water and air the publication gathers input from over 550 HVAC&R industry experts.
Special features the North American GUIDE include the first ever CO2 supermarket maps for Canada and the US, that quantify the number of CO2 secondary, cascade, and transcritical installations, as well results from a 2012 of survey North American HVAC&R industry experts.
Marc Chasserot, Publisher and Managing Director of shecco, explains:
“The market potential for natural refrigerants in North America is rising fast, especially as the business case becomes clearer for more and more companies…Today we publish an ‘industry first’ GUIDE to Natural Refrigerants – Market Growth for North America. We have been collecting data from hundreds of experts over the last year. We have analyzed trends, identified technology case studies, presented survey results to measure market outlook and much more.”
Why North America?
In light of the recent policy developments that have removed some of the barriers hindering the more widespread use of natural refrigerants (NR) in North America, the third in shecco’s GUIDE series, looks at one of the most promising world regions for NR market development.
“Today shecco is excited to launch its next free market intelligence report. The GUIDE on the market potential for natural refrigerants in North America is the result of intensive work with experts from the HVAC&R industry, legislators and academics. North America presents a clear opportunity for natural refrigerant solution providers, but still remains a market of largely untapped potential. As business choices have become harder, this GUIDE puts forward evidence that natural refrigerants are viable options for a growing share of applications, but also draws attention to the challenges lying ahead,” says Nina Masson, shecco Head of Market Research.
The “GUIDE 2013: Natural Refrigerants – Market Growth for North America” follows the launch of the widely quoted “GUIDE to Natural Refrigerants – Market Growth for Europe”, and the “Examples of NH3/CO2 secondary systems for cold store operators”.
The North American GUIDE is freely available a http://guide.shecco.com. The report can be viewed online as a flash version, downloaded as a whole publication or only as the individual case studies. Moreover, all images are provided as a separate download to enable readers to directly input graphics into presentations, helping to further disseminate the message that natural refrigerants are viable alternatives to fluorinated working fluids in many applications.
Inside the GUIDE
Highlights of the latest GUIDE include:
The coming year will see the launch of GUIDEs for China, Japan and update on the European GUIDE.
For more than a decade marketing & communications expert shecco has been active in helping bring climate friendly technologies faster to market. shecco supports over 100+ partners worldwide in two areas: the HVAC&R sector, where the focus is on sustainable refrigeration, heating & cooling technologies using natural refrigerants; and the transport sectors where an emphasis is put on electric vehicles (cars, heavy duty vehicle, scooters, bikes). shecco offers a variety of services, ranging from world-leading online industry platforms, to market research & consultancy services, events management, funding & grants support, and public affairs.
Head of Market Research shecco
Managing Director shecco
shecco press release, 19 March 2013 (122 KB)